Planzio App Promo Video
This video was written, cast, location scouted and produced by SFIF. Shot + directed by Ray Chu of Lofty Entertainment LLC.
WHAT WE DO
EVERYTHING WE DO IS COMMUNITY-CENTRIC. OUR GOAL IS TO SHARE THOUGHTFUL STORIES AND ENGAGE COMMUNITIES.
Heymama
heymama co
2016
Heymama is a content destination and a community platform designed to inspire, connect and enable creative and entrepreneurial women to pursue their dreams beyond motherhood. For them we: planned large experiential events, managed partnership + press outreach for clients and created content + influencer specific campaigns for brands like: H&M, FEED, SELF, AUDI, BASH PLEASE, FRIDABABY, THE SURF LODGE, HATCH COLLECTIVE, MONICA AND ANDY, etc.
heymama x Audi content campaign, 2016
heymama x The Surf Lodge x SELF content + influencer campaign + event, 2016
heymama x H&M content + influencer campaign + event, 2016
Ultimate Montauk Giveaway, June 2016
Glamsquad Giveaway, May 2016
Interview on Founder + Creative Director of The Surf Lodge, June 2016
H&M
H&M
March 2016
To help mamas remember H&M baby, we created an H&M influencer content series with 5 influencers + an interview series that lead up to an event at The Times Sq. Store #HMULTIMATEPLAYDATE.
The Final Count at the Event: 177 Guests
Total Impressions: 12M
Total Likes: 310K
Bravo Television
BRAVO TELEVISION
August 2016
To help Bravo Television with their new series The Summer House, we produced an offline event called Rose Rehab. We worked with brands like: Whispering Angel, Kiehl's, St Barth's, Tribe Tats, Shortcut Barber, The Ritualist, Sharingbox, Alidoro + local brands: Hamptons Handpoured and Nibi. The guest list was curated of 150 influencers, creatives and hamptonites to create a TV-worthy event.
Hello Sitter
The Uber of babysitting.
2016
Hello Sitter is a babysitting app let lets you find sitters on-the-go. It is Uber-easy. What else? The sitters are background checked (#NoRandos) and fully vetted. For them we: created content strategy + influencer campaigns and managed press and partnerships.
SELF
Self Magazine
July 2016
A fitness magazine that shares news on fitness, food, fashion and beauty. To get women #UpAndOut and make them feel #StrongLikeAMama we invited guests to The Surf Lodge in Montauk for a day of working out, beauty treatments, pop ups, brunch, a panel and more. For them we: planned two offline events to help them promote their #UpandOut initiative. We worked with selective sponsors to create empowering events and content that encouraged women to reset, relax and refocus on themselves.
One Clique Shoes
Interchangeable shoes to revolutionize your closet.
2014-2016
An online shoe boutique revolutionizing the way we expand our ever-growing shoe collection with a complete line of latch-on separates. The mix-and-match line give wearers the option to change their look without having to buy a new pair. For them we: created content and strategy, produced strategic offline events to promote their launch and managed influencer outreach.
BASH PLEASE
May 2016
To help mamas pursue their dreams in wellness & entrepreneurship Bash Please created The Great Jane - an event that was the definitive weekend retreat for aspiring mamas looking to take space, connect with like-minded woman and inspire their next chapter both professionally and creatively in the serene space of Ojai Valley, California.
Speakers like Alli Webb of Drybar, Amanda Chantal Bacon of Moon Juice, Ara Katz of Spring + instructors like Jodi Guber of Beyond Yoga and bloggers like Sarah Sherman Samuel, Sasha Plasvic of IIia Beauty spoke + attended.
The Final Count at the Event: 87 Guests
Total Impressions: 6.5M
FEED x HATCH x FRIDABABY
FEED X HATCH X FRIDABABY
May 2016
To celebrate Mother's Day, Lauren Bush Lauren co hosted a brunch with Fridababy + Hatch at Hatch's amazing loft in NYC. There were amazing influential mamas in attendance, interactive stations showcasing much needed mommy + baby products AND tons of artisans and creative booths plus a broadway star comedian to entertain guests.
To get guests excited prior to the event and remember all the brands that were present on site, a digital extension with key bloggers was created as well.
The Final Count at the Event: 80 Guests
Total Impressions: 1.5M
